Avid to sell consumer divisions, cut jobs.

Audio, MIDI and other software, not including effects or instruments
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gdoubleyou
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Avid to sell consumer divisions, cut jobs.

Post by gdoubleyou » 02 Jul 2012, 17:48

Looks like they are doing a little re-org!

http://www.cnbc.com/id/48043884

:o
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Re: Avid to sell consumer divisions, cut jobs.

Post by G » 02 Jul 2012, 18:37

They are keeping the pro audio and video lines, which is probably good news to most here. I have a couple of friends who work there, however, so I'm not too keen on the layoff plan, especially considering that M-Audio-related folks will end up at inMusic anyway (therefore, who exactly will be cut?).

http://www.macosxaudio.com/front/2012/0 ... s-m-audio/
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Re: Avid to sell consumer divisions, cut jobs.

Post by thighpilot » 03 Jul 2012, 10:16

Thankfully I am no longer a Pro Tools user (used it as my main DAW for 10 years) so ultimately it doesn't matter much to me, but i'm not sure yet whether this will be good or bad for Pro Tools. I know the user base is very large, but honestly the software is severely lacking. How can you call yourself the most advanced DAW in the world when you can't even run in 64bit or have something as simple as offline bounce? Even many die hard Pro Tools users are starting to get extremely irritated. This is on top of the whole Pro Tools 9 and 10 upgrade debacle.

I feel the last few versions of Pro Tools have basically been like painting stripes on a car with a lawnmower engine and calling it a race car. It honestly needs a complete rewrite from the ground up and all of the legacy code needs to be removed. I'm not sure that will happen with the recent restructuring and staff reduction. If they didn't have the bandwidth to do it before, I don't know where they are going to find it now.

Typically when a company reduces workforce and uses a word like "agile", it's not a good thing. They can't keep going the way they are going though, they need to release a 64bit product soon. Of the major DAWs it's pretty much it's just Ableton Live and Pro Tools that aren't 64bit. At least Live is supposed to be 64 bit in the next version. People have memory in their systems and they want to use it, I'd be frustrated too.

I am glad to see that M-Audio will be taken care of. I really like the Axiom Pro line of controllers and I'd like to use future products in the line as well.
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