Universal Audio, manufacturer of the award-winning UAD Powered Plug-ins for Mac and PC, today announced partnerships with many well known pro-audio hardware companies to develop new software. Manley Labs, Lexicon, dbx, Ampex, MXR, Studer and more will lend their expertise to the UAD-2 platform beginning as soon as the first quarter of 2010.
Universal Audio Partners With Manley Labs to Unleash Massive Passive EQ Plug-Ins For UAD-2 in Q1 2010
Working with Manley Labs, Universal Audio’s Massive Passive EQ plug-ins represent the most ambitious EQ modeling project to date, bringing UAD-2 users both the standard and mastering versions of this world-renowned hardware EQ. Specifically, the two-channel, four-band Manley Massive Passive EQ utilizes design strengths from choice console, graphic, parametric and Pultec EQs — delivering a fundamentally different type of EQ that’s beyond compare. The Massive Passive’s natural treatment of a signal lends itself to both radical tonal shaping as well as delicate vocal shading or subtle mastering enhancement.
“The Massive Passive is truly the ultimate in mastering grade EQs. It sounds warm without ever being dull; it stays precise while remaining highly musical,” offered UAD Powered Plug-Ins Product Manager, Will Shanks.
“The Massive Passive EQ is one of our best-known products. We didn’t even want to entertain doing a plug-in unless it was really going to be done right,” commented EveAnna Manley, Owner, Manley Laboratories, Inc. “Our expectations were high for the plug-in emulation to be spot-on. Working with Universal Audio, we believe they’ve totally nailed it.”
“Manley Labs represents quality, sonic excellence and unequivocal analog design expertise,” enthused Matt Ward, President of Universal Audio. “To say Universal Audio has admiration for Manley’s designs and reputation as a company would be a huge understatement. There has always been a special affinity between our companies, and we are elated to have EveAnna Manley joining us a plug-in partner for the UAD-2 platform.”
The Manley Massive Passive EQ plug-ins will be available for download directly from Universal Audio’s online store.
Universal Audio Announces Partnership With Ampex Corporation to Develop Tape Machine Emulations
Ampex is famous in the professional audio world as innovators of magnetic tape and tape recorder technology — widely praised for its rich, almost magical sound quality. For the first time ever, Universal Audio’s renowned team of DSP engineers will exhaustively and faithfully model these complex devices and media, bringing accurate emulations of Ampex magnetic recording tape to the UAD-2 Powered Plug-Ins platform.
“Ampex is not only the most recognizable maker of US-made tape machines; they really pioneered the concepts that gave way to modern multi-tracking and overdubbing,” commented Universal Audio President Matt Ward. “But it’s really the sound of these amazing machines, along with their well-guarded tape formulas, that birthed the golden-era of record production. The fact that these designs are still in use today is a testament to the Ampex brand’s iconic status in the world of professional recording.”
“Ampex is quite pleased to be returning to the professional audio market after many years away; and in such a unique fashion,” stated Gordon Strickland, President and CEO of Ampex Corp. “It took a company like Universal Audio, who understood that the Ampex name could be made ‘new’ again for multiple generations of audio customers through the latest advancements in DSP technology. We are well aware of the value of the Ampex brand, and we protect it accordingly. Our discussions with UA convinced us that they would be a good partner and would create products that we could all be proud of.”
“We’ve long known that Tape machines would be considered the ‘holy grail’ of audio plug-ins. This is something that our customers have been demanding for quite some time,” confirmed UAD Plug-In Product Manager Will Shanks. “So we’re taking great pains to ensure that our efforts will satisfy our most discriminating customers’ expectations, not to mention our own. We’re very excited to have both the Ampex Corporation and former Ampex engineers closely involved on the emulations of the classic devices and media we’re targeting.”
Universal Audio Announces Partnership With Dunlop
Dunlop is a leading manufacturer of guitar stompboxes and studio-oriented effects under the Dunlop and MXR brands. Under this partnership, Universal Audio will deliver a range of unique and classic effects to the ever-growing family of plug-ins available on the UAD-2 platform.
“Dunlop and MXR have innovated and defined classic effects sounds for decades,” said Matt Ward, President of Universal Audio. “We hope to extend this reputation by painstakingly modeling authentic Dunlop and MXR effects for the UAD-2 platform. Guitarists and producers have embraced these effects for decades, so we’re very happy about this partnership.”
“Universal Audio and Dunlop Manufacturing both have a commitment to maintaining a tradition of true analog gear for musicians,” commented Jimmy Dunlop, Vice President of Dunlop. “When it came time to create plug-ins of our classic electronics, we knew there was only one company to turn to. We know our customers will be pleased with the level of quality and performance that UA will be offering.”
Universal Audio Partners With Harman Pro Group to Deliver Range of Classic Audio Equipment Plug-Ins
Each company in the Harman Pro Group has a near-mythic status in the professional audio world — ranging from reverb (Lexicon), to compression and other processing (dbx), tape machines (Studer), and spring reverb (AKG). Under the terms of this agreement, Universal Audio will develop, market and sell plug-in emulations of select Lexicon, Studer, dbx, and AKG equipment for the UAD-2 Powered Plug-In Platform.
“We are delighted to be working with Universal Audio to bring these virtual legacy products to market,” commented Michael MacDonald, Harman International, EVP of Marketing and Sales. “Our brands are like gold to us, and when it comes to faithfully reproducing the sound and character of these vintage devices, we knew that we needed to partner with the best — and that is UA. We have the utmost confidence in Universal Audio to not only deliver on the promise of these brands, but to provide customers with the ‘best in class’ support they expect.”
“The Harman Pro Group is the parent company behind and array of legendary premium audio brands, and we are truly honored by this partnership,” said Universal Audio President Matt Ward. “This is a great tribute to the care and detail that our DSP and user interface teams put into each and every UAD Powered Plug-In. We look forward to working with the talented folks at the Harman Pro Group to ensure every emulation detail is as faithful and accurate as possible to the original classic equipment.”
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