Swedish production duo Dada Life and developers Tailored Noise are back with another plugin. Endless Smile promises to provide the tension you need for big transitions and drops, all in a crazy simple UI with a handful of presets and one automatable Intensity knob. Under the hood, the Endless Smile is applying delays, reverbs, saturation, filters, noise modulators, and a Shepard Tone generator, also known as the “barber pole” endless pitch effect. Is it for everyone or every situation? Oh, hell no. Is it effortless, fun, useful for certain styles, and affordable? Yep.

Endless Smile by Dada Life is available now for $39, or in a bundle with Dada Life’s Sausage Fattener compressor/saturator plugin for $59. It requires macOS 10.6 or later and an AU or VST plugin host.