AudioThing has released Reels, a tape emulation plugin with echo and tape-stop effects. Reels is based on a vintage Japanese reel to reel, ironically designated “High Fidelity”, that the developer found in a distressed state at a local flea market. Due to their age, most of these consumer tape recorders produce a very rough, Lo-Fi analog sound. During recording or playback, motor noise bleeds in, along with the usual tape hiss, limiting the bandwidth. Reels models all of this with three different tape types, from ruined to NOS (new old stock) state, named after each country of origin: JP (Japan), IT (Italy), FR (France). Tape echo and tape-stop effects are also onboard, with controls that beg to be automated in your DAW.

AudioThing Reels is available now for $59, with a temporary intro price of $39.95. It requires macOS 10.7 or later and an AU, VST, or AAX plugin host.